News article
Mobile Phone app enhances Crisis Commission
2 April 2012 | Topics: none
The Crisis Commission exhibition which features works by some of the art world's biggest names including Antony Gormley and Tracey Emin, can now be enjoyed in a whole new way thanks to a mobile phone app that augments reality.
The free app, which uses Aurasma technology, allows visitors to the Somerset House exhibition to direct their smartphone or tablet at the pieces of art and be amazed as they burst into life. Users can also donate using the app.
Leslie Morphy, Chief Executive of Crisis, said: "It is incredibly exciting for us to have so many world-renowned contemporary artists creating and donating work for the Crisis Commission. At a time when homelessness is rising again, it is fascinating to see how they have responded to the issue. We're really pleased to have Aurasma bring an entirely new dimension to the exhibition. We hope it can help provide a timely boost to donations and awareness of homelessness issues as we continue to work to transform people's lives across the UK."
The exhibition features work by Antony Caro, Nathan Coley, Antony Gormley, Nika Neelova, Yinka Shonibare MBE, Bob and Roberta Smith, Gillian Wearing and Jonathan Yeo as well as five pieces created by homeless and vulnerably housed artistswho attend Crisis' educational and vocational classes.
Martina King, Managing Director of Aurasma said: "We are delighted to be working with Crisis, It's brilliant that Aurasma's technology can not only help with the donation process but also provide an unrivalled opportunity to bring an exciting new element to art exhibitions."
The Crisis Commission runs until 22 April. Find out more about the exhibition. All the works will be sold on 3 May at Christie's, with the money going to the work of Crisis. To accompany the event Crisis has created an auction catalogue. Access to the auction is by invitation only. Contact events@crisis.org.uk to express an interest.