Cause related marketing

A commercial partnership with Crisis can help your company to meet its business and marketing objectives but will also allow you to use the power of your brand to make a positive impact on homelessness.

The benefits speak for themselves as research shows:

UK consumers are buying a cause-related product every second
8 out of 10 people have been involved in a CRM activity in the past year
86% agree that when price and quality are equal, they are more likely to buy a product associated with a 'cause' (BITC) 2003

But as Ethical Consumerism continues to grow, 'over 2/3rds of consumers are still calling for more companies to get involved'.
(Brand Benefits, Chris Holmes).

Why sign up to a CRM partnership with Crisis?

Crisis brand awareness is currently 55% prompted awareness
Demonstrates your corporate citizenship
Builds trust and engages customers
Strengthens brand equity
Drives Sales
Associates your brand with Crisis brands: Innovative, Integral, Independent, Informed, Influential, Passionate & Compassionate

The Crisis corporate partnerships team have comprehensive experience of developing CRM partnerships that deliver mutual benefits to both parties.
Read some of our case studies

Contact Us
We welcome discussions with companies who would like to develop innovative ideas for commercial partnerships, identifying each party's objectives to deliver a tailored plan. Please call 0207 426 3848/3851 or email corporatepartnerships@crisis.org.uk