The ad was produced in association with Flextech and Channel 4 and was the result of the Promax Charity Challenge, an annual competition for TV creative teams who are challenged to produce a TV ad for one chosen charity. | |
Crisis was the chosen charity for 2006 and the winning ad has been Produced by Scott Russell (Flextech) & Paul Butterworth (Channel 4), and the creative team was Brett Davey, Jody Malam & James Adamson (Flextech).
View the ad with Windows Media Player here.
View the ad in Quicktime here.