Event sponsorship case study

Fidelity International

Fidelity International are official sponsors of the 2008 Crisis Square Mile Run, Crisis’s flagship fundraising event in the heart of the City attracting around 2000 runners each year. As sponsors of the Square Mile Run, Fidelity are featured across all marketing and PR materials.

They also get exclusive opportunities aimed at engaging their employees and clients.

Fidelity are major supporters of the Crisis Christmas Card Challenge and donated a building for use during the 2007 Crisis Open Christmas.

“Fidelity is delighted to support the 2008 Crisis Square Mile Run. It is an excellent way for us to demonstrate our commitment to good corporate citizenship and to contribute to the growth and success of The City’s best-loved fun run. As well as enhancing a key fundraising event in the Crisis annual fundraising calendar, the partnership provides opportunities to showcase the Fidelity brand in front of a key business audience and creates an excellent opportunity for our staff to take part in fundraising for a very worthwhile local cause.”

Peter Yandle
Fidelity Executive Director – Marketing & Corporate Communications