Our new look

Our new brand identity is positive and energetic, provides us with a platform for high-impact campaigns, and most importantly reflects how homeless people want to be seen and heard. It comprises a new logo clearly focused on the word Crisis, together with new imagery, tone of voice and a simple and bold approach to layout and colour. We have also developed a new statement of purpose “homelessness ends here” which will appear on primary materials.

Why are we looking different?

Our new look reflects our freshly redefined purpose - which is to end homelessness by:

• Transforming the lives of homeless people
• Preventing people becoming homeless

Who we are and what we do

Achieving our purpose

How are we going to achieve our purpose?

We have ambitious plans for the next five years and are committed to helping more people in more places across the UK. We know we won’t end homelessness overnight or on our own. But we take a lead, collaborate with others and together, make change happen.

At Crisis we believe

• Homelessness is a scandal in today’s society
• Homelessness can and should be tackled
• Everyone should have somewhere to call a home
• Single homeless people are among the most marginalised in our society
• Providing a roof is not enough
• Everyone has potential
• People who are homeless need opportunities and support to transform their own lives

What’s our approach?

• Homeless people are at the heart of Crisis
• We see homeless people as individuals
• We are ambitious for Crisis and for homeless people
• We take risks to change homeless people’s lives
• We have a strong independent voice

Implementing our new brand

We have planned a phased roll-out of our new brand to minimise costs. Over the coming months we will use up existing materials and update them as they are required.

During the development of our new brand we have kept costs to a minimum whilst ensuring an appropriate level of investment in a very important aspect of the organisation. The project could not have been undertaken without the significant pro-bono support we have received.