Marketing
Differentiate your product in the market place through strategic commercial activity. This will reinforce your credentials as a socially responsible brand, boost sales and offer a measurable return on your social investment.
- 83% of consumers are willing to change consumption habits to make tomorrow’s world a better place
- 68% of consumers say that in a recession, they would remain loyal to a brand if they support a good cause
- 76% of consumers globally like to buy from brands that make a donation to worthy causes
- 55% globally say they would be prepared to pay more for a brand in a recession that supports a good cause they believe in
Source: Edelman good purpose study 2008/2009
Christmas 2008 - Topman socks
TopMan teamed up with Crisis to create the perfect stocking filler. Socks were sold throughout the UK for £4. All proceeds went to Crisis.
All branding and messaging was on the pack linking the product very clearly to Crisis.
Crisis made lots of money and TopMan benefited from significant press coverage.
Talk to us
If you'd like to explore a potential partnership please call Lisa Christodoulou on 020 7426 3877 or reach her by email at lisa.christodoulou@crisis.org.uk
