Cause-related marketing
Positive branding
A commercial partnership with Crisis can help your company to meet its business and marketing objectives at the same time as using your brand to make a positive impact on homelessness. Differentiate your product in the marketplace and reinforce your credentials as a socially responsible brand whilst boosting sales and offering a measurable return on your social investment.
- 83% of consumers are willing to change consumption habits to make tomorrow’s world a better place
- 68% of consumers say that in a recession, they would remain loyal to a brand if they support a good cause
- 76% of consumers globally like to buy from brands that make a donation to worthy causes
- 55% globally say they would be prepared to pay more for a brand in a recession that supports a good cause they believe in
Source: Edelman good purpose study 2008/2009
Case studies
Events and product sales both provide good opportunities for brand alignment and have previously included successful partnerships with Xantus and ‘Fashion’s Night Out’ in London.
For Christmas 2008, TopMan teamed up with Crisis to create the perfect stocking filler. Socks were sold throughout the UK for £4 with all proceeds going to Crisis. TopMan benefited from significant press coverage, while Crisis raised necessary funds.
Proceeds from products
Donating proceeds from products you already sell can be one of the quickest and easiest ways to support Crisis.
In 2011 Linklaters asked staff to donate £1 to Crisis for every meal purchased in their canteen. Everytime £1 was donated, Linklaters matched the donation. The campaign was such a success that it is being repeated on Tuesday 11 December this year. Read more here.
Talk to us
If you'd like to explore a potential partnership please call the team on 020 7036 2877 or email corporatepartnerships@crisis.org.uk