As the national charity for homeless people, we have one of the most recognisable charity brands in the UK.
For example, during Christmas, we reach over half of the UK population through a combination of high profile TV, radio and print campaigns.
Associating your brand with Crisis is a great way to drive sales, improve customer loyalty and reach new audiences.
A cause related marketing campaign
Consumers are more likely to buy a product or service associated with a cause they care about. Why not donate to Crisis every time one of your products or services is sold?
We have delivered several successful CRM campaigns, not just at Christmas time. Recent partners have included Waitrose and Innocent.
The Crisis Christmas Card
Each year Crisis at Christmas welcomes over 4,500 people in to our Crisis at Christmas centres. We bring together a unique volunteer effort to bring warmth, companionship and vital services to people at one of the hardest times of the year, and offer a starting point out of homelessness for good.
As part of our Christmas portfolio, we produce a Crisis Christmas Card in conjunction with the Financial Times and we invite companies to join the scheme.
The benefits are:
- we promote your company’s brand to the UK’s business elite
- a bespoke copy of the Crisis Christmas Card film
- e-cards branded to your company that you can use to promote your connection to Crisis with your colleagues, clients and stakeholders
- you will also feature in a high profile double page spread in the Financial Times, running twice in December.