Cookie Policy

Cookie policy

Last updated 13th November 2019

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

    • enabling a service to recognise your device so you don't have to give the same information several times during one task
    • recognising that you may already have given a username and password so you don't need to do it for every web page requested
    • measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast
    • managing your own cookies

You can manage these small files yourself in your browser settings


Our use of cookies

Cookies to enhance your experience

We set a session cookie that allows us to maintain the state of your visit whilst viewing our web site and track the performance of our website and servers. This may include a user preference or current progress in a series of steps.

Name Typical content Expiry
ASP.NET_SessionId randomly generated alphanumeric identifier when user exits browser
ARRAffinity randomly generated alphanumeric identifier when user exits browser
ai_session randomly generated alphanumeric identifier 30 minutes
ai_user randomly generated alphanumeric identifier 1 year


Add This 

We also make use of 'add this' buttons to make it easier for you to share content from the website with others via email or social networks.  This service sets the following cookies:

Name Typical content Expiry
__atuvc Alphanumeric Two years
__atuvs Alphanumeric Two years
loc Alphanumeric Two years
uid Alphanumeric Two years
um long string Two years
vc Numeric Two years
bt2 Alphanumeric 256 days
di2 Alphanumeric Two years

For further details on the cookies set by Add This, please refer to the Add this website.



YouTube videos embedded on the website sets the following cookies:

Name Typical content Expiry
VISITOR_INFO1_LIVE Alphanumeric Seven months
use_hitbox Alphanumeric When user exits browser
pref Alphanumeric 10 years

For further details on the cookies set by YouTube, please refer to the Google website.


Analytic cookies

Google Analytics

Google Analytics sets cookies to help us accurately estimate the number of visitors to the website and volumes of usage. This to ensure that the service is available when you want it and fast.

Name Typical content Expiry
_ga Randomly generated number beginning GA. Two years
_gat Randomly generated number 30 minutes
_gid Randomly generated number beginning GA 30 minutes
_utmc Randomly generated number When user exits browser
_utmz Randomly generated number + info on how the site was reached (e.g. directly or via a link, organic search or paid search) Six months

For further details on the cookies set by Google Analytics, please refer to the Google website

Crisis and third-party vendors, including Google, use first-party cookies (Google Analytics cookie) to inform, optimise, and serve ads based on past visits to our website. More specifically, our website has implemented and uses display advertising, and we utilize Google Analytics to implement a specific feature called remarketing. Remarketing is a feature of Google Ads that allows us to optimize the delivery of ad content specifically targeted to a visitor’s interests based upon previous visits to our site. If you’d like more information about remarketing lists in Google Analytics please visit the following site https://support.google.com/analytics/answer/2611268

According to its own policy, Google does not collect any personal data with this process. Nevertheless, if you do not want to use the remarketing feature from Google, you can disable it by changing the appropriate settings at www.google.com/settings/ads


Campaign Manager (formerly Doubleclick)

This website also uses the online marketing tool Campaign Manager by Google.

Campaign Manager uses Cookies to display ads relevant to users, improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to track which ads are displayed in which browser and to prevent them from being displayed more than once. In addition, Campaign Manager may use cookie IDs to collect conversions related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later visits the advertiser's website with the same browser and buys something there.

According to Google, Campaign Manager cookies do not contain any personal information.Your browser automatically establishes a direct connection to the Google server once visiting our website. We have no influence on the extent and the further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating Campaign Manager, Google receives the information that you have called the corresponding part of our Internet presence or clicked on an advertisement from us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the providers may obtain and store your IP address.

In addition to that, Campaign Manager (DoubleClick Floodlight) cookies allow us to understand whether you complete certain actions on our website(s) after viewing one of our display/video ads on Google or other platforms through Campaign Manager or clicking through one (conversion tracking). Campaign Manager uses this cookie to understand the content with which you have interacted on our website(s) in order to be able to send you targeted advertising later.

You can prevent your participation in this tracking process in various ways:

a) by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any ads from third-party providers;
b) by deactivating cookies for conversion tracking, by setting your browser so that cookies are blocked by the domain www.googleadservices.com, https://www.google.de/settings/ads, this setting being deleted when you delete your cookies;
c) by deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies;
d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin or
e) by setting your cookie preferences accordingly (click here). Please note that in this case you may not be able to use all functions of this offer in full.

In addition, you can prevent Google from collecting the data generated by the cookies and relating to your use of the websites and the processing of this data by Google by downloading and installing the browser plugin available under “Display settings”, “Extension for Campaign Manager deactivation” at https://support.google.com/adsense/answer/142293?hl=en.

Further information on Campaign Manager by Google is available at https://www.google.de/doubleclick, as well as for data processings in general at Google: https://www.google.de/intl/de/policies/privacy; alternatively, you will also find more information on the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework 


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link

Hotjar includes the following cookies in your browser.

Name Typical content Expiry
_hjClosedSurveyInvites Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown. 365 days
_hjDonePolls Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in. 365 days
_hjMinimizedPolls Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site. 365 days
_hjDoneTestersWidgets Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in. 365 days
_hjMinimizedTestersWidgets Hotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site. 365 days
_hjIncludedInSample Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. 365 days
_hjShownFeedbackMessage This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show. 365 days


Adestra Messagefocus

We use a platform called Adestra Messagefocus to send out marketing emails to supporters. Its conversion tracking system works by placing a cookie on a recipient’s computer or mobile device when they click a link in an email sent via MessageFocus. If a user visits a page that our clients have tagged as being a ‘conversion page’ within two weeks of their initial click of the page, they will be marked as a ‘conversion’ within MessageFocus. 

Name Description Purpose
adestra_ctrk MessageFocus conversion tracking This cookie is served when a user clicks on a link in a MessageFocus email, and is used to detect when users perform particular actions via our conversion tracking system.
adestra_ctrk_pref MessageFocus conversion tracking preference cookie Used to identify when users have explicitly opted in or out of our conversion tracking cookie, using mechanisms we make available to our clients to embed into their websites.


View Adestra's privacy policy: https://www.adestra.com/cookies/#section5



Amobee are a third party digital advertising agency who run targetted ad campaigns on our behalf. Their technology implements the following cookies:

Name Typical content Expiry
uid User id to identify turn user 180 days
clk Array of Encrypted Click data to track beacon action 180 days
rds list of day when the user was synced with partner- String containing information on when the user was synced with partner delimited by '|' 180 days
rrs list of partners with whom this user is synced - String containing list of partner Ids delimited by '|' 180 days
rv cookie mapping version - always 1 180 days
fc Encrypted frequency cap data for that user. (contains impression count per line item) 180 days
mpc temporary match partner cookie during data sync - contains data contract Id 5 seconds
optOut Only set if user opts out from Turn or NAI site. If this cookie is set, other cookies are removed. 2,147,483,647 seconds (about 68 years, i.e. permanent)


View Amobee's privacy policy: https://www.amobee.com/trust/privacy-guidelines/#cookies



Through the use of Facebook Pixel on our website, a direct connection is made to the Facebook server when visiting our website. Your visit to our website and the pages you have viewed are transmitted to the Facebook server. In addition, information and parameters are transmitted that are required for the optimisation of our advertisements, the increase in relevance as well as for measuring their success. In particular, this is information about so-called “conversion-events” (ie whether a registration, donation or signup has been completed).

For more information about the collection and use of data by Facebook, as well as about your rights in relation to this matter and ways to protect your privacy, please refer to Facebook’s privacy policy found at: https://www.facebook.com/about/privacy/.



Through the use of the LinkedIn Insight Tag on our website, a direct connection is made to the LinkedIn server when visiting our website. This enables the collection of data regarding LinkedIn users’ visits to our website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. This data is encrypted, then de-identified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with Crisis, it only provides aggregated reports about the Crisis website audience and ad performance. LinkedIn also provides retargeting for Crisis website visitors, enabling us to show personalized ads off our website by using this data, but without identifying the LinkedIn user. LinkedIn users can control the use of their personal data for advertising purposes through their account settings.

For more information about the collection and use of data by LinkedIn, as well as about your rights in relation to this matter and ways to protect your privacy, please refer to LinkedIn: https://www.linkedin.com/help/lms/answer/65521/the-linkedin-insight-tag-frequently-asked-questions?lang=en


TV Squared

TVSquared is used to track the effectiveness of our TV advertising. It does this by combining anonymous web data (sessions, pages views, conversion timings) with TV advert air time data. TVSquared does not collect any personally identifiable information.

Name Typical content Expiry
_pk_uid Alphanumeric 2 years
_pk_id.{variable id}< /br> or _tq_id.{variable id} Alphanumeric 2 years
_pk_ses Alphanumeric 30 minutes

To view TVSquared privacy policy  https://tvsquared.com/privacy-policy/

To opt-out, visit http://collector.tvsquared.com/optout.php


Other cookies

If you share our content via the social shares, each platform will add its own cookies. You can find out more about them here: