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Severn Trent Water, a Midlands-based water company, is to donate £1m to charities, including Crisis, for every 150 million litres of water saved by customers daily until the end of June.

Demand for water has been much higher than usual with the recent heatwave, and Severn Trent saw an increase of hundreds of millions of litres more water used every day, particularly with people spending more time at home than usual.

Customers have been challenged to reduce their daily demand to support local charities. In response, the company has committed £1m to charities on the frontline across the Midlands, which includes Crisis’ Birmingham Skylight.

Liv Garfield, Chief Executive of Severn Trent, said: “We wanted to encourage everyone to reduce their water consumption just a little bit and we’ll then donate the money we would’ve spent producing more water to the local charities which are doing such a wonderful job during the coronavirus crisis. We think it’s a fab idea and we hope our customers feel the same way and pick up the challenge. Everyone’s got the chance here to do their bit to both make sure there’s enough water to go round, and to help us donate to your local charities.”

Support from Severn Trent will go towards Crisis’ emergency response to the coronavirus outbreak, as well as our year-round services across our 11 Skylight centres. Our Skylight programme helps people end their homelessness for good though transformative education and training courses, as well as one-to-one housing and employment coaching, and health and wellbeing support.

If you would like to support Crisis’ efforts during this time as a business and would like to discuss other ways of doing so, we’d love to hear from you. Email us at corporatepartnerships@crisis.org.uk.