Crisis is proud to announce that our partnership with Tesco Mobile has been shortlisted for two categories in the 2021 Third Sector Business Charity Awards.
The partnership was nominated for the Marketing Partnership of the Year and Telecoms and Technology Partnership awards - we eagerly await the results, to be announced in a digital ceremony on 18 and 19 May 2021.
About the Tesco Mobile x Crisis partnership
In August 2020, Tesco Mobile launched a two-year partnership with Crisis to educate and engage on the issues around digital connection and homelessness. Tesco Mobile are committing £700,000 worth of device & connectivity to Crisis in the first year.
To help Crisis guests access support services over Christmas, Tesco Mobile and PR agency John Doe launched a virtual Christmas (SIM) Card campaign, to give the gift of connection to people experiencing homelessness.
This campaign secured support from high profile celebrities, inspired individual fundraising and raised over £75,000 in 6 weeks.
This partnership increased awareness of the importance of digital connectivity to people experiencing homelessness, strengthening the resolve of Crisis and Tesco Mobile resolve to work together to end homelessness.
A huge thank you to John Doe and Tesco Mobile for making this partnership an incredible success.