Christmas support from our Corporate Partners
We would like to say a huge thank you to our corporate partners for their continued support last year during the coronavirus outbreak and for working with us to ensure that no one was homeless and alone over the Christmas period.
Support from both new and existing partners enabled Crisis to support more than 2,000 people over the Christmas period, giving them warmth, comfort, safety, and hope for the future. As more people face the prospect of losing their home, this support will help us continue to be there, side by side, every step of the way, until everyone has a place they can call home.
With the support of our corporate partners, Crisis was able to give 475 people somewhere safe to stay over Christmas in hotel accommodation. For those who needed it, we provided 597 one-to-one advice sessions on a wide range of specialist issues including housing, benefits and immigration, as well as 402 sessions through our 24-hour telephone befriending service, which was new to 2020.
We would like to thank all of our corporate partners for their incredible support, including:
Coca Cola: Continuing their on-going support, Coca Cola donated £2 to Crisis for every Coca-Cola can that was personalised and ordered through their website, donating a total of £50,000 in support of our work to end homelessness.
Google: Google ran a matched giving employee fundraising campaign in November and December, raising over £25,000 towards our Christmas appeal.
GSK: GSK donated £100,000 towards our Christmas appeal, as well as raising an additional £50,000 through their employee giving matched funding scheme. They also supported Crisis with their new Beechams cold and flu product campaign, featured across more than 200 Asda stores across the UK.
Hush: Hush joined Connect for Crisis as a new platinum partner and also chose to support Crisis as part of their Black Friday campaign. Instead of offering any discounts, Hush chose to donate 20% of all sales on the day to Crisis, raising over £73,000 towards our Christmas appeal.
Papa John’s: Papa John’s partnered with Crisis for a second Christmas on their festive meal deal, making a donation of 50p for every meal deal sold and raising over £100,000 to support our Christmas and year-round services. Papa John’s also supported our Make It Crisis fundraising campaign by offering vouchers to our top fundraisers.
Snug Sofa: Partnering with us for a second Christmas, Snug chose not to take part in the Black Friday discount weekend, instead pledging £25,000 with the support of their customers towards Connect for Crisis.
Tesco Mobile: Tesco Mobile worked with us to deliver our first ever joint virtual gift, the Christmas (SIM) card, and help people experiencing homelessness remain connected over the festive period. The campaign succeeded in driving £37,613 in donations via our Shop to Stop Homelessness. This incredible total was then match funded, meaning that a total of £75,227 was gifted to Crisis through the campaign. With a combined reach of over 310 million, the campaign also raised awareness of Crisis' Christmas project and our partnership with Tesco Mobile among new audiences.
Taylor Wimpey: Taylor Wimpey supported us to deliver over 2,000 wellbeing packs to with an incredible donation of £20,000. People accessing our services over the Christmas period were able to remain connected and care for their wellbeing with a range of items including information and advice, toiletries, phone credit, face masks, creative activities and materials, chocolates and sweets, clothing such as socks and gloves, and Christmas cards with messages from Crisis supporters
Vida Homeloans: Vida's Chief Executive Anth Mooney completed an incredible challenge in the run-up to Christmas, jogging 10 kilometres every day for 84 days and raising just under £3,000 in support of our work to end homelessness. Vida staff followed suit, undertaking ambitious step challenges such as 'Land’s End to John O'Groats' virtual walks, and helping to raise over £8,000 in total.
We know that 2020 was an incredibly rough year for so many of us, and cannot thank our corporate partners enough for their incredible commitment to ensuring that people experiencing homelessness were able to connect to the support they need to help them leave homelessness behind for good.