We are thrilled to be working with Snug, the UK’s original Sofa in a Box Company, for the second year in a row. This year, Snug chose not to take part in the Black Friday discount weekend, instead pledging to support Crisis with a donation of £15,000. Customers were given the option to make a donation at checkout, or head directly to Crisis’ donation page.

With the help of their highly engaged social media presence, Snug hopes to reach £25,000 in donations. Across Snug’s social media platforms and with the help of influencers, the brand also featured Crisis ‘stickers’ encouraging consumers to donate directly.

As a Connect for Crisis partner, donations from Snug will go towards Crisis’ housing services – our housing coaches work to support people who need help with their living situation to move into a safe, permanent home, and housing solutions and actions for government are a core part of our strategy.

Last year, Snug were able to provide 130 individuals with somewhere safe to stay over the Christmas season through our 2019 ‘Reserve a Place’ appeal, and we’re thrilled to have their support again this year.

Robert Bridgman, Founder of Snug, said: “I am delighted that Snug is able to donate to Crisis again this year. It has been a particularly tough year for so many people and we as a brand want to help as many people as possible through the life changing work that Crisis provides.” 

Richard Lee, Director of Fundraising at Crisis, said: “We’re extremely grateful to Snug for their ongoing support. With their help, we can give people a Crisis Christmas with friendship and support, food and festive treats. Christmas is also just the beginning – we’ll be working with people throughout the year, putting them on a path of out homelessness for good.

“It’s been a difficult year for us all, but thanks to the generosity of our supporters we’ve been able to adapt our frontline services and be there for people without a safe and stable place to call home.”

Thank you to everyone at Snug for continuing to work with us to end homelessness for good.

If you are a company looking to partner with Crisis to end homelessness, please get in touch at corporatepartnerships@crisis.org.uk to find out how you can get involved.